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About Brian

Employment History

Associate Team Leader, Data Analyst (Jan 2022 – Present)

MoMo (M_Service JSC), Hochiminh City

• Built an Attribution Model measuring precise revenue streams (covering 94.5% of company transactions) & optimizing the marketing budget.

• Carried out comprehensive product analyses regarding product features & user engagement across internal communication channels such as notifications, banners, videos, and other formats for AB Testings that lift up CTR by ~9%.

• Involved in product road-map planning and Key Result estimation model formulation for different scenarios.

• Constructed Data Models for Communication & Promotion data which ensure stable, accurate and insightful data infrastructures.

Senior Associate, Data Analyst (May 2021 - Jan 2022)

Shopee VN Ltd., Hochiminh City

• Revamped tracking system for Paid Channel of Online Marketing team on a weekly basis.

• Associated in budget planning and traffic projection on Double Day Campaign, in which the error is less than 8%.

• Conducted growth analyses for ShopeeFood and ShopeePay that showed opportunities for MKT team to scale up by twice.

• Involved in growth gap issues analyzing process that helped provide sufficient learning curse to the team.

Data Analyst (Aug 2019 – May 2021)

VNG Corporation, Hochiminh City

• Conducted user acquisition, user segmentation, user retention analyses and monetization procedures, which resulted in successful re-targeting campaigns (nearly twice more efficient).

• Carried out a dynamical & comprehensive assessment in new game launch stage on 4 different markets (VN, TH, PH & ID ~20+ bil. VND in revenue). Interactive web-based visualization was used for better interpretation.

• Involved in applying machine learning model regarding churn & spend prediction to optimize revenue and improve user retention that resulted in ~140% lift up in retention rate and expansion in new paying user.

Marketing Analyst (Jul 2018 – Jul 2019)

TIKI Coporation, Hochiminh City

Retail Measurement Service Trainee (Jan 2018 – Jun 2018)

Nielsen Vietnam, Hochiminh City

Education

Foreign Trade University | Hochiminh City, Vietnam (2014 – 2018)

• BS. in Economics

• Minor in International Business Economics.

• GPA: 3.4/4 or 8.2/10

Certificates

• Certificate of Data Analysis | Nordic Coder (Jan 2020 – Apr 2020)

• Certificate of Machine Learning | Nordic Coder (May 2020 – Aug 2020)

Skills

| Skill | Level |

|------------------------|-------------|

| SQL (5 years+) | Expert |

| R (5 years+) | Expert |

| Python (4 years+) | Experienced |

| Git (3 years) | Skillful |

| Tableau (2 years) | Skillful |

| Looker Studio (2 year) | Skillful |

| Spark (1 years+) | Novice |

Detailed packages:

• data.table

• sparklyr

• polars

• duckdb

• ggplot2

• seaborn

• plotly